«Children of War in White Coats»: a Naberezhnye Chelny project is recognized as one of the best in Russia
Moscow hosted the results of the international contest «Press Service of the Year 2025», one of the key professional contests in the field of corporate communications in the country, founded by the editor-in-chief of the «Press Service» magazine Timur Aslanov.
This year, the contest received 732 applications, and the selection process took place under conditions of intense competition.
The Healthcare Department of Naberezhnye Chelny was among the best, taking third place in the «Best PR Project in Medicine» category.
The jury highly appreciated the project «Children of War: Heroes in White Coats» – it is the story of doctors whose childhood coincided with the years of the Great Patriotic War. People who knew the value of life long before they put on white coats.
The project combined documentary history, visual storytelling, and work with historical memory. It was created by the head of the Healthcare Department's press service Ekaterina Ostapenko and photographer Dmitry Andreev. You can get acquainted with the project here.
The Kamsky Children's Medical Center was also specially noted. KDMC received the «Contest Honors Student» diploma in the «Best Press Release» category. The jury highly appreciated the work of press secretary Olga Guseva «Fragile life in reliable hands: saving a newborn at KDMC». A story about saving a child's life, where a strong human narrative became the main tool.
As the contest organizer Timur Aslanov noted, regional teams today increasingly compete on equal terms with the largest players in the market thanks to non-standard ideas and strong implementation.